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The Long Run

The Long Run was conceived as the flagship international programme of the Zeitz Foundation. What started as a responsible tourism initiative in the Laikipia region of Kenya, is now internationally renowned for encouraging accommodation providers to implement the 4Cs — Conservation, Community, Culture and Commerce. The Long Run hopes to encourage and mobilise individuals, organisations, corporations and governments to create and support positive change in favour of sustainability. It supports and promotes the coming together of conservation, culture, community and commerce not just for today, but for The Long Run.

CRU Kafe

Great tasting, excellent price, and fantastically sustainable – instead of Nespresso®, we recommend hotels use CRU Kafe's organic and fair-trade coffee. Founded in 2013 by three friends who wanted to get the best possible coffee they promise the best beans come from the best farms – and all their growers work hard to reinvest in the community and environment around them. Compostable CRU Kafe pods coming soon.

Sustainability Institute

Through the Lexi Cinema in London, we learned about how a social enterprise can support sustainability – and we have visited South Africa's Sustainability Institute to explore how we can work together to create a more equitable society. Established in 1999 in Lynedoch Ecovillage, just outside of Cape Town, their work has been focussed on finding ways of living that sustain rather than destroy the ecosystem within which all society is embedded and the focus on children led to the creation of a crèche, a baby centre, and after-care programmes. Their partnership with the School of Public Leadership at the University of Stellenbosch built up their Masters and PhD programmes in Sustainable Development. 

Green School


A community of learners making the world more sustainable. Green School in Bali, Indonesia, gives its students from kindergarten through high school a natural, holistic and student-centered education.

Whole World Water


Over a billion people don’t have access to clean and safe water. Whole World Water's campaign is designed to unite the hospitality and tourism Industry on a non-competitive platform to eradicate this issue; it's more than a fundraising initiative. It is a new way to do business designed to balance environmental, economic and societal issues.

Imagine a world which was free of single-use plastic straws… Avani is a Balinese start-up which produces Earth-friendly bio-plastic bags, compostable food containers and take-away packaging. Their bags made from cassava root starch and other natural resins, sidestepping petroleum and their paper straws are made from FDA-approved materials and inks, and are 100 per cent chlorine free.